Selecting the Right Keywords

Choosing the right keywords can be overwhelming if you are new to website design and search engine optimization for your site. Most people make the mistake to try and get traffic to their site for keywords that have nothing to do with there site or using keywords that are too vague for the content on their site. Keyword targeting is worth spending some time brainstorming and deciding the keywords that you are going to try and optimize for.

Isolating on keywords that are rarely searched for don't do alot of good bringing your website visitors from organic search results. Do some research on your keywords and see how popular the words are and check with different services to see how often these keywords are searched.

Wordtracker.com

Wordtracker is an excellent service that will give you a detailed report on the keywords that you are considering using on your site. They will also offer you help during your brainstorming with suggestions for keywords that are similar to your keywords. The weekly cost of $30 is worth the time that is saved during the keyword selection process.

Google Trends

Google offers a free service that allows you to retrieve general information about keywords. Google Trends gives you an overview of the keyword that you search for including a search trend graph, regional search data and also allows comparison or different search terms. This can be very handy to compare a word in singular and plural form to see if there is a difference (ex. keyword vs. keywords).

Keep your eyes open for any changes to Google and visit Google Labs on a regular basis for further assistance and new tools. Google has webmasters in mind for a wide variety of tools that they offer for free. There business is based on webmaster building better sites and in return they get better quality search results and also helps then increase there ad impressions on their partners' sites.